Company Description

We help destinations assess their strengths and challenges, define their sense of place and clarify their identity. The result: a solid foundation for improving quality of life, enhancing the visitor experience and building a richer, more resilient tourism product.



We Love Small Towns

Founder Vicky Soderberg grew up in small towns and is based in a small town. She understands how small towns work, why they work and the inherent challenges. Vicky and her team believe in the power of small towns to be remarkable, resilient destinations.



Vicky Soderberg

With more than 25 years in the industry, a degree in geotourism and a master’s level education in tourism planning, Vicky understands your challenges and works with destinations to create realistic, sustainable solutions.

Utilizing a variety of strategic partners, she gathers the strongest expertise for each project. Whether assessing communities, working with local residents, mapping sense of place, or assisting with hands-on implementation, the Cygnet Strategies team is a dynamic advocate for your destination and its future success.